What We Do

The firm’s investment mandate is to identify and purchase consumer brand companies where it can leverage the brand equity and expand its current categories to a broader consumer base. To facilitate the overall strategy Bluestar relies on their branding/marketing knowledge, extensive relationships with retail management, strategic partnerships and brand licensing manufacturing entities. Each brand is uniquely positioned maintaining the brand heritage and equity, considering new categories and current tiers of distribution.

All of the brands within the Bluestar Alliance portfolio have tailored integrated marketing strategies, encompassing tactics to engage our customer base in an exciting manner. Through traditional and new mediums alike, the brands are fostered & managed to communicate key branded messages within the market place. Tactics in place include: Brand Marketing, Print Advertising, Digital Marketing, Social Media Marketing & Influencer Relations, Public Relations, Trade Shows & Events.

News

NIKE, Inc. Announces Sale of Hurley to Bluestar Alliance

NIKE, Inc. Announces Sale of Hurley to Bluestar Alliance

BEAVERTON, Ore.--(BUSINESS WIRE)--NIKE, Inc. (NYSE: NKE) announced today it has reached a definitive agreement to sell the Hurley brand to Bluestar Alliance LLC. Terms of the transaction are not being disclosed and it is expected to be complete in December. "We...

Kensie: Los Angeles

Kensie: Los Angeles

Kensie Fall / Winter 2019 Campaign “#makeprettypowerful” featuring Hannah Godwin billboard located in Los Angeles on Beverly Blvd & Fairfax Ave