What We Do

The firm’s investment mandate is to identify and purchase consumer brand companies where it can leverage the brand equity and expand its current categories to a broader consumer base. To facilitate the overall strategy Bluestar relies on their branding/marketing knowledge, extensive relationships with retail management, strategic partnerships and brand licensing manufacturing entities. Each brand is uniquely positioned maintaining the brand heritage and equity, considering new categories and current tiers of distribution.

All of the brands within the Bluestar Alliance portfolio have tailored integrated marketing strategies, encompassing tactics to engage our customer base in an exciting manner. Through traditional and new mediums alike, the brands are fostered & managed to communicate key branded messages within the market place. Tactics in place include: Brand Marketing, Print Advertising, Digital Marketing, Social Media Marketing & Influencer Relations, Public Relations, Trade Shows & Events.

News

Bluestar Alliance to Acquire Tween Favorite Brand Justice

Bluestar Alliance to Acquire Tween Favorite Brand Justice

NEW YORK, Nov. 11, 2020 /PRNewswire/ -- Bluestar Alliance LLC (BSA) announced today that it has signed a definitive agreement to acquire popular tween fashion brand Justice.  Bluestar's winning bid at a competitive auction conducted by Ascena Retail Group under...

Hurley Extends Partnership With Olympian Carissa Moore

Hurley Extends Partnership With Olympian Carissa Moore

COSTA MESA, Calif., Feb. 27, 2020 /PRNewswire/ -- The Hurley Brand ("Hurley") is proud to announce it has extended its multi-year partnership with Olympian and 4X World Champion surfer, Carissa Moore.\ A prodigious talent, Carissa Moore has been a massive...

Hurley Announces Long-Term Partnership with Black Girls Surf

Hurley Announces Long-Term Partnership with Black Girls Surf

COSTA MESA, Calif., Aug. 18, 2020 /PRNewswire/ -- Hurley is proud to announce its new multi-year global partnership with Black Girls Surf, a Performance Training Program and organization that supports girls & women of color whose dreams and career goals...