What We Do

The firm’s investment mandate is to identify and purchase consumer brand companies where it can leverage the brand equity and expand its current categories to a broader consumer base. To facilitate the overall strategy Bluestar relies on their branding/marketing knowledge, extensive relationships with retail management, strategic partnerships and brand licensing manufacturing entities. Each brand is uniquely positioned maintaining the brand heritage and equity, considering new categories and current tiers of distribution.

All of the brands within the Bluestar Alliance portfolio have tailored integrated marketing strategies, encompassing tactics to engage our customer base in an exciting manner. Through traditional and new mediums alike, the brands are fostered & managed to communicate key branded messages within the market place. Tactics in place include: Brand Marketing, Print Advertising, Digital Marketing, Social Media Marketing & Influencer Relations, Public Relations, Trade Shows & Events.


Bebe: Los Angeles

Bebe Handbags with Gina Vaia featured on a billboard in Los Angeles  located at Santa Monica & La Cienaga

Bebe: Vogue

Bebe Fall / Winter 2019 Campaign "Bebe Loves Bebe" featuring Bebe Rexha advertisement in the September issue of Vogue Magazine