What We Do
The firm’s investment mandate is to identify and purchase consumer brand companies where it can leverage the brand equity and expand its current categories to a broader consumer base. To facilitate the overall strategy Bluestar relies on their branding/marketing knowledge, extensive relationships with retail management, strategic partnerships and brand licensing manufacturing entities. Each brand is uniquely positioned maintaining the brand heritage and equity, considering new categories and current tiers of distribution.
All of the brands within the Bluestar Alliance portfolio have tailored integrated marketing strategies, encompassing tactics to enage our customer base in an exciting manner. Through traditional and new mediums alike, the brands are fostered & managed to communicate key branded messages within the market place. Tactics in place include: Brand Marketing, Print Advertising, Digtial Marketing, Social Media Marketing & Influencer Relations, Public Relations, Trade Shows & Events.
Advertising spread for Bebe in the November 2016 issue of InStyle Magazine.
Advertising spread for Bebe in the September 2016 issue of Elle Magazine
Catherine Malandrino's latest print advertisement to run in the April issue of Elle Magazine. The full spread is in the “Accessories Issue” and is now on stands.