What We Do

The firm’s investment mandate is to identify and purchase consumer brand companies where it can leverage the brand equity and expand its current categories to a broader consumer base. To facilitate the overall strategy Bluestar relies on their branding/marketing knowledge, extensive relationships with retail management, strategic partnerships and brand licensing manufacturing entities. Each brand is uniquely positioned maintaining the brand heritage and equity, considering new categories and current tiers of distribution.

All of the brands within the Bluestar Alliance portfolio have tailored integrated marketing strategies, encompassing tactics to engage our customer base in an exciting manner. Through traditional and new mediums alike, the brands are fostered & managed to communicate key branded messages within the market place. Tactics in place include: Brand Marketing, Print Advertising, Digital Marketing, Social Media Marketing & Influencer Relations, Public Relations, Trade Shows & Events.


Kensie FW18 Billboard with Nina Adgal

The billboard featuring the Kensie FW18 campaign with Nina Agdal is located at Boren Ave and Stewart Street in Downtown Seattle and will be up from July 16th – August...

Kensie Billboard Downtown Seattle

This billboard is for the Kensie Spring/Summer 2018 campaign.  The billboard is located at Boren Ave and Stewart Street in Downtown...

Kensie Billboard, April/May 2018

The Bird Billboard, secured for the Kensie SS18 campaign, is located at 48th Street and 7th Avenue in New York City and was up from April 23rd – May...