Hurley Extends Partnership With Olympian Carissa Moore

COSTA MESA, Calif., Feb. 27, 2020 /PRNewswire/ — The Hurley Brand (“Hurley”) is proud to announce it has extended its multi-year partnership with Olympian and 4X World Champion surfer, Carissa Moore.\ A prodigious talent, Carissa Moore has...

Hurley Announces Long-Term Partnership with Black Girls Surf

COSTA MESA, Calif., Aug. 18, 2020 /PRNewswire/ — Hurley is proud to announce its new multi-year global partnership with Black Girls Surf, a Performance Training Program and organization that supports girls & women of color whose dreams and career...

Bluestar Alliance Moves Forward With Plans For Hurley

NEW YORK, Feb. 7, 2020 /PRNewswire/ — Bluestar Alliance, LLC (BSA) has gone forward to rebuild Hurley’s core infrastructure and has poised the brand for exceptional growth. Focusing on what Hurley represents, the new plan encompasses much of the...

Bluestar Alliance Closes Acquisition Of The Hurley Brand

NEW YORK, Dec. 6, 2019 /PRNewswire/ —  Bluestar Alliance, LLC (BSA) announced today that it has completed the acquisition of Hurley International, LLC from NIKE, Inc. “Bluestar has had huge momentum since we established the firm in 2007,”...

NIKE, Inc. Announces Sale of Hurley to Bluestar Alliance

BEAVERTON, Ore.–(BUSINESS WIRE)–NIKE, Inc. (NYSE: NKE) announced today it has reached a definitive agreement to sell the Hurley brand to Bluestar Alliance LLC. Terms of the transaction are not being disclosed and it is expected to be complete in December....