NEW YORK, Nov. 11, 2020 /PRNewswire/ — Bluestar Alliance LLC (BSA) announced today that it has signed a definitive agreement to acquire popular tween fashion brand Justice. Bluestar’s winning bid at a competitive auction conducted by Ascena Retail...
COSTA MESA, Calif., Feb. 27, 2020 /PRNewswire/ — The Hurley Brand (“Hurley”) is proud to announce it has extended its multi-year partnership with Olympian and 4X World Champion surfer, Carissa Moore.\ A prodigious talent, Carissa Moore has...
COSTA MESA, Calif., Aug. 18, 2020 /PRNewswire/ — Hurley is proud to announce its new multi-year global partnership with Black Girls Surf, a Performance Training Program and organization that supports girls & women of color whose dreams and career...
NEW YORK, Feb. 7, 2020 /PRNewswire/ — Bluestar Alliance, LLC (BSA) has gone forward to rebuild Hurley’s core infrastructure and has poised the brand for exceptional growth. Focusing on what Hurley represents, the new plan encompasses much of the...
NEW YORK, Dec. 6, 2019 /PRNewswire/ — Bluestar Alliance, LLC (BSA) announced today that it has completed the acquisition of Hurley International, LLC from NIKE, Inc. “Bluestar has had huge momentum since we established the firm in 2007,”...
BEAVERTON, Ore.–(BUSINESS WIRE)–NIKE, Inc. (NYSE: NKE) announced today it has reached a definitive agreement to sell the Hurley brand to Bluestar Alliance LLC. Terms of the transaction are not being disclosed and it is expected to be complete in December....
