bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset – an attitude, not an age. It’s a true original, always defining fashion’s next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle.

Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Recognizing a demographic that was neither junior nor bridge, the first contemporary fashion brand emerged. Over 35 years later, bebe has established itself as one of the world’s top fashion brands.

Within its stores and on, bebe seeks to create an upscale, visually stimulating boutique environment while providing top-notch service to ensure an exceptional shopping experience. Stylists are knowledgeable, passionate about fashion and skilled at addressing clients’ styling needs. bebe also offers a line of merchandise branded with the distinctive bebe logo for those who love to wear the bebe name.

bebe’s wholesale strategy launched in early 2016 is primarily focused on contemporary retail department stores. With more than 100 international-licensee operated stores and, the brand continues to grew with the introdiction of new product classifications that include dresses, sportswear, handbags, footwear & travel accessories.

Latest News from bebe

Bebe: NYC

Bebe Spring / Summer 2019 campaign with Nicole Williams, featured on a billboard located in New York City on Broadway and 37th ST.

Bebe: NYC

The Bebe Holiday 2018 campaign is featured on a billboard located at Broadway and 37th Street in New York City.

Bebe: Jen Selter

Bebe FW18 campaign with Jen Selter, featured on a billboard located at 36th Street and 7th Avenue in New York City. 

Bebe: Jen Selter

Bebe FW18 campaign featuring Jen Selter.  This billboard is located at 36th Street and 7th Avenue in New York City. 

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