Liz Lange Maternity was established by Liz Lange, Liz quickly became a fashion pioneer. Armed with the philosophy that women should look and feel beautiful during pregnancy, she single-handedly revolutionized maternity styles and society’s perception of pregnant women. Purchased in 2007 by Bluestar Alliance, Bluestar quickly expanded the brand throughout Target stores, focusing on versatility as an essential element. Versatility is essential in any woman’s wardrobe, but for the pregnant woman, less is more in the maternity fashion. With this concept in mind, the company created a system of must –have pieces that effortlessly worked together. By picking pieces wisely, the fashion savvy woman can experience every facet of her pregnant life with style and sophistication.
Bluestar divested of this investment in 2012.