bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset – an attitude, not an age. It’s a true original, always defining fashion’s next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle.

Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Recognizing a demographic that was neither junior nor bridge, the first contemporary fashion brand emerged. Over 35 years later, bebe has established itself as one of the world’s top fashion brands.

Within its stores and on, bebe seeks to create an upscale, visually stimulating boutique environment while providing top-notch service to ensure an exceptional shopping experience. Stylists are knowledgeable, passionate about fashion and skilled at addressing clients’ styling needs. bebe also offers a line of merchandise branded with the distinctive bebe logo for those who love to wear the bebe name.

bebe’s wholesale strategy launched in early 2016 is primarily focused on contemporary retail department stores. With more than 100 international-licensee operated stores and, the brand continues to grew with the introdiction of new product classifications that include dresses, sportswear, handbags, footwear & travel accessories.

Latest News from bebe

Bebe: Los Angeles

Bebe Handbags with Gina Vaia featured on a billboard in Los Angeles  located at Santa Monica & La Cienaga

Bebe: Vogue

Bebe Fall / Winter 2019 Campaign "Bebe Loves Bebe" featuring Bebe Rexha advertisement in the September issue of Vogue Magazine

Bebe: Los Angeles

Bebe Fall / Winter 2019 Campaign Billboard featuring Bebe Rexha located on Beverly Blvd and N Fairfax Ave

Bebe: Bebe Rexha

Bebe Rexha shared an Instagram post featuring an image from the Bebe 2019 Fall / Winter Campaign "Bebe Loves Bebe"

Bebe: NYC

Bebe Spring / Summer 2019 campaign, located at 37th St. and Broadway in New York City. 

Bebe: NYC

Bebe Spring / Summer 2019 campaign, featuring Nicole Williams located at 40th St. and 7th Ave. in New York City. 

Bebe: NYC

Bebe Spring / Summer 2019 campaign with Nicole Williams, featured on a billboard located in New York City on Seventh Avenue and 40th ST.

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