bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset – an attitude, not an age. It’s a true original, always defining fashion’s next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle.

Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Recognizing a demographic that was neither junior nor bridge, the first contemporary fashion brand emerged. Over 35 years later, bebe has established itself as one of the world’s top fashion brands.

Within its stores and on, bebe seeks to create an upscale, visually stimulating boutique environment while providing top-notch service to ensure an exceptional shopping experience. Stylists are knowledgeable, passionate about fashion and skilled at addressing clients’ styling needs. bebe also offers a line of merchandise branded with the distinctive bebe logo for those who love to wear the bebe name.

bebe’s wholesale strategy launched in early 2016 is primarily focused on contemporary retail department stores. With more than 100 international-licensee operated stores and, the brand continues to grew with the introdiction of new product classifications that include dresses, sportswear, handbags, footwear & travel accessories.

Latest News from bebe

Bebe and “The Naven Twins”

Bebe recently collaborated with Los Angeles based "The Naven Twins". Kim & Alexis McCay, who are Los Angeles based designers worked with Bebe to create an exclusive assortment to share with its customers. To see the collection in its entirety, please see the link...

Bebe Enters into JV with Bluestar Alliance for its IP Assets

Bebe Stores Inc. has found a way to leverage its brand equity through a new business model. The publicly traded firm has entered into a joint venture with Bluestar Alliance LLC. Bebe would remain a public company, retaining the operating component – largely its stores...